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The latest financial disclosures from News Corp. and Walt Disney Co. showed steady growth in the traditional media firms’ budding digital departments.

The bulk of their new media revenues, however, came from either a rare original enterprise (MySpace in News Corp.’s case) or the monetizing of traditional media content delivered in digital form. Here’s the catch: with the exception of clips from YouTube and MySpace, we’re consuming the same content on a different medium. Big media needs some new ideas. Instead, it’s myopically focused on fighting piracy, which may be a losing battle. Read the whole story

However, moving forward isn’t easy. For starters, audiences are smaller and margins are tighter, so heavy investment isn’t worth ityet. Indeed, media companies may be waiting for the next YouTube with a brilliant ad scheme and content that doesn’t compromise intellectual property. With the Web, it is more about rapid expansion and gaining the interest of smaller, more targeted groups of users. Expansion is the operative word, and funding is the implication.

MySpace, the social networking phenomenon that News Corp. purchased last year for $580 million, could be worth $15 billion in a few years’ time, according to RBC Capital analyst Jordan Rohan. But note–that’s in terms of the added value the News Corp. site will have created for shareholders. “$15 billion in a few years? It is possible,” Rohan wrote in a research note to clients after coming away from a meeting with Fox Interactive, News Corp.’s online unit. Rohan said “media investors may not fully appreciate what has already been done with MySpace or what may lie ahead.” Rohan later acknowledged he was making an “audacious claim,” but justified his forecast based on MySpace’s unprecedented usage (90 million-plus members), growth (hundreds of thousands of new users every week) and capacity to become a major international brand and “intellectual property distribution powerhouse.” Rohan based his analysis on recent market valuations for other Internet properties, including YouTube and Facebook (each valued at around $1 billion), and Google, Inc., valued at $120 billion. MySpace is the No. 1 video site on the Web, according to traffic measurement firm comScore Media Metrix–showing 1.2 billion videos in July. Rohan said MySpace was currently sold out of video advertising inventory, whose CPMs go as high as $35-$40.

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That’s how long it takes a propective client to judge your spa’s website and decide whether they’re going to spend more time with you, or move on to the next listing on Google, according to new research published in the journal Behaviour and Information Technology.

Design counts — a beautiful, elegant website conveys the kind of experience a prospective client is seeking when looking for a spa. It’s this halo effect that makes that first impression of your website critical.

Seth Godin, a real pioneer in online marketing (he was with Yahoo! back when it was the Google of the day) points us to this update of his three second rule from the Big Red Fez. Godin wrote it in 2001, and it should still be required reading for anyone that designs websites. Things move faster these days: we’re down from three seconds to 50 milliseconds.

Sul blog di Seth Godin qualche piccolo consiglio per avere più traffico sui vostri blog e sui siti in genere.

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Di questi tempi in cui i Mac scottano, anche troppo, può essere utile conoscere la temperatura del nostro computer in ogni istante. Temperature Monitor è un freeware molto comodo, che vi permette di conoscere con un click solo la temperatura del vostro Mac, sfruttando i sensori integrati. A seconda del tipo di Mac che possedete, e degli aggiornamenti di Mac Os che avete installato, l’applicazione proverà ad interfacciarsi con il numero maggiore di sensori possibile.

DivX Inc. presenta la versione DivX 6.5 per Mac. Player, codec per QuickTime in lettura, plug-in per leggere i DivX sul web e convertitore in versione trial 15 giorni.

http://www.divx.com/divx/mac

Adobe ha reso noti maggiori dettagli su Apollo, uno dei primi prodotti che nasceranno dalla fusione con Macromedia, e che sarà integrato nel Player di Flash e nel Reader di Acrobat.

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SCI FI Channel has embraced the Internet of the future. The cable network’s programming hit the Web this month on its new broadband video channel, SCI FI Pulse. The new site will feature complete episodes of select SCI FI original series, full-length uncut SCI FI original movies, behind-the-scenes footage, deleted scenes, and interactive viewer programming.

The new site is the largest of several new online ventures from SCI FI and parent company NBC Universal.

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This site will help collect and show the temperatures of Apple Macintosh computers using the new processors by Intel.

http://www.intelmactemp.com/