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CAPTIVA ISLAND, Fla.–Intuit, Cars.com and Lincoln Educational Services are companies in different verticals, with divergent target audiences and customer acquisition models. Yet each one has used analytics and consumer insights gleaned from search to solve a unique marketing dilemma. Executives from iCrossing and SendTec, among others, shared their case studies on search “in the wild” with Search Insider Summit attendees on Tuesday.

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While ikeahacker has been around for a few years, offering IKEA fans a platform to share their home-made hacks to the Swedish giant’s products, not every consumer wants to go the DIY route.

A new Swedish company calculated that out of IKEA’s millions of customers, more than a few are willing to plunk down some cash to order smart, ready-made additions to their flat-pack furniture. Parts of Sweden currently offers add-ons to six of IKEA’s most popular product lines, from various doors for Expedit units to wine racks for Ivar shelving. (Both shown above.)

Two years ago, we featured a similar company—Bemz, which is still going strong—that sells removable, washable slipcovers for IKEA’s sofas and armchairs. What we remarked about Bemz also applies to Parts of Sweden: while mass class products definitely have their advantages, most customers are eager to add a personal touch to their living quarters. There’s money to be made by feeding, and feeding off of, behemoths like IKEA.

Website: www.partsofsweden.se
Contact: service@partsofsweden.se

Bumptop.com

Roma - Italia.it, il portale del turismo, è uscito dal tunnel delle chiacchiere che per anni ne hanno annunciato l’arrivo ed è divenuto realtà ieri, come preannunciato due giorni fa.

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Segnalo anche questo interessante blog dedicato al portale, nonchè una petizione dell’AIAP

http://www.artlebedev.com/everything/… Non male i ragazzi.

Tronic is a NYC-based multimedia studio founded by Columbia Architecture graduates Jesse Seppi and Vivian Rosenthal. Their work moves between film, animation, architecture, and experiential design.

Stirato è un postermagazine gratuito dedicato alle arti visive; si presenta con un agile formato cartolina e una volta aperto esplode in un poster realizzato da un artista internazionale. Ogni mese un singolo tema unisce articoli, riviste e news dedicate al mondo dell’illustrazione e della fotografia, del fumetto e del webdesign, fino ad arrivare all’architettura e alle nuove forme di comunicazione visiva.

Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. Helvetica will begin screening at film festivals worldwide starting in early 2007.
More about the film

The MySpace member with a million ‘friends.’ The receptionist with a production deal. Some of the Web’s amateur entertainers are becoming powerful players.
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La versione di Wired 

The Coca-Cola Company has morphed its longtime corporate Web site at Coca-Cola.com into an international brand portal with user-generated content in mind.

The new site, designed by AKQA, marks the first global integration of the company’s digital presence. It’s available in 26 countries and six languages, and will be promoted online and offline by brand managers in those regions. It will eventually be expanded to other countries, a spokesperson said.

The site launch is part of the company’s global “Coke Side of Life” campaign. A series of monthly challenges will encourage people around the world to create videos in response to a theme. The first challenge on the site, “The Essence of You,” is drawn from Wieden + Kennedy’s advertising for the client. “If you could bottle the essence of you and share it with the world, what story would you tell?” asks the site.

“Throughout Coke’s history, we have seen people use the brand, its icons and heritage as a creative source,” said Marc Mathieu, SVP for global core brands, in a statement. “In the ’60s, it was Andy Warhol, today it’s people all over the world on the Internet developing their own interpretations of the brand. We believe the independent creative process is a vital part of our heritage. With this site we want to give a further opportunity for these imaginative minds to be part of our creative process.”

Site visitors will be able to vote on each other’s work, and a winner of each challenge will get video equipment and editing software worth around $5,000, wherever they may be in the 26 countries.

According to a spokesperson, “We’re bringing a global creative community together. It’s not just the U.S. creative teenagers uploading their videos. It’s going to be everyone around the world, and you’re going to see everybody’s [stuff].”

The move probably made sense, judging from the available search data. The most popular search term driving traffic to Coca-Cola.com website was “Coca Cola,” accounting for 19.60 percent of all queries delivering people to that domain.

Coca-Cola originally handed AKQA Web design responsibilities last fall.

The company has migrated its corporate Web site to www.thecoca-colacompany.com.