ABC Strikes $3.6 Million Worth Of Ad Deals for ABC.com
ABC has inked $3.6 million worth of deals with 36 advertisers for its new abc.com streaming video that promotes its prime-time lineup. Media buying and selling executives equate the figure as about double the CPM viewer prices of traditional TV. In the case of ABC, that rate delivers about three months of episodes for seven shows. Advertisers include Visa, Honda and Johnson & Johnson.